article

Generational Marketing

By Saul Klein via Real Town

bluehammer

It is important to first understand Generational Differences and How Generational attitudes and philosophies are formed and influenced.

Let's look at each of the current Generations and their influencers.

1901 - 1945 - Civic Generation (Silent Generation, GI Generation)

My parents were of this generation. Consider the seminal events that happened during their lifetime that shaped their lives, their beliefs, their philosophies, and their actions. My parents and their Generation were survivors of Pearl Harbor, World War II, and the Great Depression.

There Heroes and Cultural Icons were Superman, Douglas MacArthur, Winston Churchill, Franklin Roosevelt, Chester Nimitz and George Patton.

Values and Preferences:

  • Hard working, Dedicated and willing to sacrifice for long periods of time.
  • Civic-minded and patriotic
  • Conformists
  • Stability and security are very important
  • Respect for authority
  • Delayed gratification
  • Work together for common goals

Looking to connect with homeowners, increase your engagement and grow your real estate business? Learn how with bluehammer for Real Estate Agents.

* THIS REPORT IS AN OPINION THAT MAY BE INACCURATE AND IS PROVIDED SOLELY AS AN INFORMATIONAL TOOL NOT DESIGNED TO PROVIDE DEFINITIVE ANSWERS. ALL ELEMENTS ARE OFFERED "AS IS" AND BLUEBOOK EXPRESSLY DISCLAIM ANY AND ALL WARRANTIES, REPRESENTATIONS, AND GUARANTEES OF ANY NATURE, EXPRESS, IMPLIED OR OTHERWISE, INCLUDING BUT NOT LIMITED TO ANY IMPLIED WARRANTIES OF MERCHANTABLITILY, NONINFRINGEMENT, TITLE, QUIET ENJOYMENT, ACCURACY, OR FITNESS FOR A PARTICULAR PURPOSE. IN NO EVENT SHALL BLUEBOOK (OR THEIR SUPPLIERS) BE LIABLE FOR ANY GENERAL, DIRECT, SPECIAL, INCIDENTAL, INDIRECT OR CONSEQUENTIAL DAMAGES OF ANY KIND, OR ANY DAMAGES WHATSOEVER (INCLUDING WITHOUT LIMITATION, THOSE RESULTING FROM USE OF THE PRODUCT, INCLUDING : (1) RELIANCE ON THE MATERIALS PRESENTED, (2) COSTS OF REPLACEMENT GOODS, (3) LOSS OF USE, DATA OR PROFITS, (4) DELAYS OR BUSINESS INTERRUPTIONS, (5) AND ANY THEORY OF LIABILITY, ARISING OUT OF OR IN CONNECTION WITH THE USE OR PERFORMANCE OF INFORMATION) WHETHER OR NOT BLUEBOOK HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

Want to Connect with Homeowners and Grow Your Real Estate Business? Get started with bluehammer for Real Estate Agents today!

Popular


How to Build Your Email Database?

Building your email database. This is elementary to many but worth repeating for newer folks.

Generational Marketing 3 - Generation X

Born 1965 - 1981

Copyright Infringement Issues with Listing Photos

Forget about baseball is the national pastime. I think today’s pastime is surfing the web and checking the wonderful photos of real estate properties, whether they be exterior or interior shots, luxury homes, aerial views, video tours, 3D Imaging, you name it.

Emerging Marketing Strategies - “Where’s the Beef?”

For REALTORS® to compete successfully in an evolving online and connected world, they must create and implement marketing strategies that take into consideration not only changes in technology but also changes in consumer expectations and attitudes as well as changes made by their competitors. Everyone is jockeying for position in a race where no one is quite sure of either the starting line or the finishing line.

Developing a Menu of Services - Part 2

How will you determine what services you will offer to the new Internet empowered the consumer and how much will you charge for those services? That is probably yet to be determined, but it all starts with defining the services and the value the "agent" brings to the future transaction.

Generational Marketing 2

Learn the language of your buyers and sellers

Developing a Menu of Services - Part 3 - Conclusion

Developing "clients for life" is more than a motto. It can become your reality, depending on your ability to understand and deliver professional services with the "Driving Forces" of consumerism in mind:

What is a Foreclosure?

A legal procedure whereby property used as security for a debt is sold to satisfy the debt in the event of default in the payment of the mortgage note or default of other terms in the mortgage document. The foreclosure procedure brings the rights of all parties to a conclusion and passes the title in the mortgaged property to either the holder of the mortgage or a third party who may purchase the realty at the foreclosure sale, free of all encumbrances affecting the property subsequent to the mortgage. There are three general types of foreclosure proceedings—judicial foreclosure, nonjudicial foreclosure and strict foreclosure.

When is Financial Freedom?

This is an old, true story, based on statistics furnished by the Social Security Administration about 25 years ago. I am sure it has not improved any over the years. It is probably worse.

Online Tips to Maximize your Social Media Efforts

Build an online persona, an "Online Presence." The goal is for people to know and feel comfortable with you (trust, the foundation of relationships) without actually meeting you in person.

See More Articles