Generational Marketing

By Saul Klein via Real Town

It is important to first understand Generational Differences and How Generational attitudes and philosophies are formed and influenced.

Let's look at each of the current Generations and their influencers.

1901 - 1945 - Civic Generation (Silent Generation, GI Generation)

My parents were of this generation. Consider the seminal events that happened during their lifetime that shaped their lives, their beliefs, their philosophies, and their actions. My parents and their Generation were survivors of Pearl Harbor, World War II, and the Great Depression.

There Heroes and Cultural Icons were Superman, Douglas MacArthur, Winston Churchill, Franklin Roosevelt, Chester Nimitz and George Patton.

Values and Preferences:

Hard working, Dedicated and willing to sacrifice for long periods of time.
Civic-minded and patriotic
Conformists
Stability and security are very important
Respect for authority
Delayed gratification
Work together for common goals

Looking to connect with homeowners, increase your engagement and grow your real estate business? Learn how with bluehammer for Real Estate Agents.

* THIS REPORT IS AN OPINION THAT MAY BE INACCURATE AND IS PROVIDED SOLELY AS AN INFORMATIONAL TOOL NOT DESIGNED TO PROVIDE DEFINITIVE ANSWERS. ALL ELEMENTS ARE OFFERED "AS IS" AND BLUEBOOK EXPRESSLY DISCLAIM ANY AND ALL WARRANTIES, REPRESENTATIONS, AND GUARANTEES OF ANY NATURE, EXPRESS, IMPLIED OR OTHERWISE, INCLUDING BUT NOT LIMITED TO ANY IMPLIED WARRANTIES OF MERCHANTABLITILY, NONINFRINGEMENT, TITLE, QUIET ENJOYMENT, ACCURACY, OR FITNESS FOR A PARTICULAR PURPOSE. IN NO EVENT SHALL BLUEBOOK (OR THEIR SUPPLIERS) BE LIABLE FOR ANY GENERAL, DIRECT, SPECIAL, INCIDENTAL, INDIRECT OR CONSEQUENTIAL DAMAGES OF ANY KIND, OR ANY DAMAGES WHATSOEVER (INCLUDING WITHOUT LIMITATION, THOSE RESULTING FROM USE OF THE PRODUCT, INCLUDING : (1) RELIANCE ON THE MATERIALS PRESENTED, (2) COSTS OF REPLACEMENT GOODS, (3) LOSS OF USE, DATA OR PROFITS, (4) DELAYS OR BUSINESS INTERRUPTIONS, (5) AND ANY THEORY OF LIABILITY, ARISING OUT OF OR IN CONNECTION WITH THE USE OR PERFORMANCE OF INFORMATION) WHETHER OR NOT BLUEBOOK HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.