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Generational Marketing 2

By Saul Klein via Real Town

bluehammer

Learn the language of your buyers and sellers

It is important to first understand Generational Differences and how Generational attitudes and philosophies are formed and influenced.

This knowledge will give you insight into the best way to communicate and market to members of each Generation (cohort/group).

Now, Let's look at the Baby Boom Generation:

78 Million Members - Children of the Greatest Generation Born - 1946 - 1964

Significant Events and Experiences: Sputnik, Blockade of Cuba, First man in space (Russian, Yuri Gagarin), JFK Assassination, MLK Assassination, Vietnam War, The Draft, Kent State, "Sex and Drugs and Rock and Roll," The Cold War (Duck and Cover Drills), Opening of Disneyland

Heroes: Mickey Mantle, Joe Dimaggio, Ted Williams, Roy Rogers and Dale Evans, Annie Oakley, The Lone Ranger and Tonto, The Cisco Kid (and Pancho), Sky King, Captain Midnight, John Glenn (Astronauts), JFK, Jackie O

Cultural Icons: The Beatles, Dick Clark, TV Sets (Black and White), Mickey Mouse

Values and Preferences:

  • Hard work (Workaholics)
  • Optimistic
  • Confident
  • Loyal
  • Resourceful
  • Team Oriented
  • Competitive
  • Personal Gratification
  • Personal Growth
  • Recognition
  • Health and Wellness
  • Prefer Face-to-Face
  • Independent
  • Nuclear Families
  • Structure

Working with Baby Boomers:

  • Involve and Recognize
  • Provide Structure
  • Speak to them

Looking to connect with homeowners, increase your engagement and grow your real estate business? Learn how with bluehammer for Real Estate Agents.

* THIS REPORT IS AN OPINION THAT MAY BE INACCURATE AND IS PROVIDED SOLELY AS AN INFORMATIONAL TOOL NOT DESIGNED TO PROVIDE DEFINITIVE ANSWERS. ALL ELEMENTS ARE OFFERED "AS IS" AND BLUEBOOK EXPRESSLY DISCLAIM ANY AND ALL WARRANTIES, REPRESENTATIONS, AND GUARANTEES OF ANY NATURE, EXPRESS, IMPLIED OR OTHERWISE, INCLUDING BUT NOT LIMITED TO ANY IMPLIED WARRANTIES OF MERCHANTABLITILY, NONINFRINGEMENT, TITLE, QUIET ENJOYMENT, ACCURACY, OR FITNESS FOR A PARTICULAR PURPOSE. IN NO EVENT SHALL BLUEBOOK (OR THEIR SUPPLIERS) BE LIABLE FOR ANY GENERAL, DIRECT, SPECIAL, INCIDENTAL, INDIRECT OR CONSEQUENTIAL DAMAGES OF ANY KIND, OR ANY DAMAGES WHATSOEVER (INCLUDING WITHOUT LIMITATION, THOSE RESULTING FROM USE OF THE PRODUCT, INCLUDING : (1) RELIANCE ON THE MATERIALS PRESENTED, (2) COSTS OF REPLACEMENT GOODS, (3) LOSS OF USE, DATA OR PROFITS, (4) DELAYS OR BUSINESS INTERRUPTIONS, (5) AND ANY THEORY OF LIABILITY, ARISING OUT OF OR IN CONNECTION WITH THE USE OR PERFORMANCE OF INFORMATION) WHETHER OR NOT BLUEBOOK HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

Want to Connect with Homeowners and Grow Your Real Estate Business? Get started with bluehammer for Real Estate Agents today!

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